What is the Google Penguin Update?

It started in April of 2012. It is an updated version of the program that catches spammy links. These are the sites that are deemed to be low-quality. People behind these links generally buy up these links in bulk. These links try to boost the rankings for specific search engines, but they do it in a bad way.

What everyone needs to know about the Google Penguin 4.0 update

Those of you who live and breathe SEO need to be aware of a few things. This Google Penguin 4.0 update has changed the way Google rankings work and are seen.

1) This is where spam lives and dies. It began in 2012. It rolled out another version in October of 2014. Any site that is seen as spammy is put here. Some sites can get put here by accident. It has been known to happen. Most of the time, sites are put here for a reason.

2) This happens in real time. This is a good thing. Say you have a site that is put here. You will get instant notification of it. This way you can make the necessary changes.

3) It is going to hit specific pages and links. It will not hit the whole thing in one swoop. This is good news for Google users. Some pages will be okay. Some will not be okay. Penguin works on a granular scale.

4) No one is going to escape this update or the Penguin. It is going to hit you, no matter what country you live.

5) It is associated with the algorithms now. This has never happened before. They used to be two separate things. It can affect more than 200 things at one time. Any site that is associated with spam is going to be affected in some way. There is no way to get around it.

6) The Penguin will not give out announcements anymore. This is part of the algorithm association. It explains the association with real-time technology. Users used to get some sort of notification through an email in the past. This will not happen anymore. You will know right away once your site has been hit.

7) Not every data center is equipped right now. This is the one thing that is lacking with this. This is considered by many to be a major drawback. Some data center get notifications right away. Others may have to wait awhile.

It is getting updated as we speak.

8) There is a lack of fingerprints. Some pages may be refreshed and compromised due to the Penguin. It may be attributed to other issues. This is the beauty of the Penguin 4.0 update. It happens in real-time. You will get hit without any kind of trace. The Penguin 4.0 update is this good.

Make note that the old rules will still apply. The Penguin 4.0 update is like an old car with a new paint job. For more information, check out this detailed guide to the Penguin update from a well-known SEO expert.

 

 

 

Is it worth to buy iPhone7?

Keeping an Apple Product is a pride for people and iPhones are no exception. Like every other phone, iPhone 7 also has its pros and cons, Let us discuss them to see whether it is worth it to buy this phone or otherwise.

Waterproofing

Want to go for a swim and take your phone with you? Now you don’t have to worry about ruining your smartphone. Finally, Apple has incorporated this in their new iPhone7 and made it waterproof. You don’t have to be worried that the water may harm your most beloved possession and can go have fun.

iphone-7-camera-system-h1Camera

iPhone 6S had one of the better cameras of 2015 but now iPhone7 improves it further. Although it misses out on a larger sensor and a dedicated pro mode but people are generally happy with the addition of OIS and a larger aperture of f/1.8 making the phone take much better low light photos compare to the iPhone 6. iPhone7 plus has a dual camera which enables 2x optical zoom using the two different lenses.

iphone-7-a10-processor-6-cores-cpu

Processor

iPhone7 has a new A10 processor which means it is going to be amazingly fast. Apple has continued its legacy with incredibly powerful processors with this phone as well. If you keep the screen at a lower resolution you can improve the phones’ performance.

Stereo Speakers

This came as a total surprise for most iPhone lover as no one expected Apple to include this in the new iPhone7 but this is a change which has been considering a welcome change nonetheless.

Headphone Jack

Starting with the cons about iPhone7, the story of the missing jack has frustrated a lot of people and this is a major no-no when thinking of buying an iPhone7. This is not beneficial for consumers in any way but Apple can make a lot of money with this change because people will be opting for Bluetooth headphones or AirPods as Apple calls it which will cost about $160. This absence of a headphone jack makes iPhone7, not a good option for people to go for.

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Design

The iPhone7 is pretty much similar to iPhone 6 but the biggest complaint people have is the amount of bezel around the screen which gives a non-premium look and is a poor usage of space.

Battery

The battery life of iPhone7 is decent but it could have been much better. People sarcastically suggest adding a millimeter of thickness to this phone but give them a larger battery. Is that too difficult Apple?

Display

750×1334 pixel display is so 2013ish. For the asking price, this could have been much better. Every single manufacturer is offering better displays with higher resolution and a 1080p display on iPhone 7 would have been perfect but Apple didn’t seem to care about what other do when it comes to display.

Pricing

Apple makes it be like “Take it or leave it!” However, this time taking it is not really a good choice when you can have a way better option in the same price unless you are a die-hard Apple lover.