Website owners who are trying to reach their audiences through Google.com or Bing.com rankings should consider SEO to maximize the likelihood of getting many eyes on website pages or the whole site.
What is SEO?
SEO, or Search Engine Optimization, provides specific techniques for ranking very high regarding web page rankings. SEO also affects the visibility of a web page or a website consisting of many pages. The higher one’s webpage is ranked when someone decides to keyword search using websites like Google.com or Microsoft’s Bing, the better the chance of getting your web pages seen.
Google.com and Bing.com display search results. The plan should be to increase one’s website rankings without paid advertising. Non-payable search results can be expressed as “earned search results,” “organic search results,” and “natural search results.” The mission of business websites or those individual blogs that have advertising banners placed on them should utilize SEO to drum up business. Companies should be in the business of using their website to utilize SEO to converted visitors into customers. If you want to find out more about SEO and how to create your own website, check out Websites Sydney.
When did SEO begin?
Some could argue that the use of SEO began with the first search engine that was called Archie Search. It was launched in 1990 and only searched title tags. There was Altavista.com — started in 1994 — and Yahoo.com, which started a year later. Google began as a search engine-based company that resulted from a thesis project.
What are key advantages of using SEO?
There are many advantages to using SEO. And it would be wise to use SEO techniques for many important reasons. Google.com and other search engines like Bing.com crawl web pages using spiders (algorithms) to provide Google users with search results that are relevant and useful.
There are things like backlinks, photography, podcast, videos, and original tools that you can embed on your website, that can help with a better (higher) page ranking on Google. Implementing website widgets or innovative tools are things that Google likes.
The critical point with SEO is to create engaging, original content that can keep your visitors coming back. The longer that visitors stay on your site, the more money you can make if there are ad banners integrated into your website, or adding subscriber lists or newsletters that can be out to your audience.
What kind of CEO solutions are there for WordPress website owners?
For WordPress, there is a significant open-source community that provides plugins that can make your site attractive or give some uniqueness. Plugins like Yoast SEO, which checks for keywords in the title of your blog post or relevant keywords used in the body of the text. Yoast SEO also allows you to understand how your content reads — is the material more suitable for those with a college education, or those with an 8th-grade education? Yoast SEO is a plugin that can help clarify some of the most significant unknowns that come with making SEO to its fullest as a website owner.