They say you never get a second chance to make a first impression. So whether you own a small networking business or a medium-sized insurance agency, having a well-designed business card to give out to potential clients can be the difference between attracting a new client to your business and making them shy away. It is also an emergency way to connect and create a strong impression with prospective business partners whom you meet when least expected. Additionally, a well-designed business card will help distinguish you from your competition. However, we understand that hard times may hit or for some reasons best known to you, you may decide to create your own business cards. If that’s the case then you need to come up with something creative and impressive to help you create a lasting first impression which is why we’ve gone out of our way to create a list of tips for designing your own business card to help you create something stunning.
Start by planning
This might seem obvious but we’ll still remind you again. Deciding which information will be part of it and which part of it will go where. Some of the essential info to include on the card is your company name, logo, contact name and even your personal name.
However, you need to be careful on where to place this data and what is more relevant because even with the need to provide enough contact info you still need to ensure that you don’t cram too much information and leave your card looking disorderly. Because this not only discourages the people you give it too from reading it but also prevents them from contacting your later because you already look disorganized from your card arrangement. In a nutshell, start by planning so you can know what to include and what to leave out so your card looks simple and at the same time has all the relevant data.
Get creative within the limits and choose colors, size and orientation wisely
As mentioned earlier, first impressions count and the colors, size and other elements of your card say a lot about you and your business. They should reflect your style and communicate your values to the world. For instance, if the kind of products and services you deal in require creativity and playfulness, use colors which reflect these qualities. If you are in a straightforward and formal sector then again your business card should reflect these traits by opting for less bright colors and elements which seem simple. In addition, if you have company colors say a specific company theme, it would be wise to use them but if you don’t, then choose them as mentioned earlier. The same case should apply to the other elements such as the size and the orientation. Avoid overdoing them and keep it simple but formal.
Pay special attention to the logo
Another important tip for designing your own business card to have in mind is the logo. It plays a significant role in the mind of the receivers because the more they see it the faster they’ll recognize it even when they are elsewhere or whenever they are in need of the services you offer. So consider all the listed aspects but also keep the logo in mind.
Make your information readable
Just because your business deals with flowers, gift cards, and the likes doesn’t mean you go for a fancy font on your business card. Yes, you’ll feel the need to be unique but ensure whichever font you use is well readable and won’t give the prospects a difficult time while trying to understand what it is you’ve written on the business card.
Usually, a thicker card tends to feel and look more expensive and at the same time, they are more resilient. While ones that are thinner are the vice versa of this. They tend to feel cheap and are more likely to get torn easily. So yet another essential tip for designing your own business card is to go thickness that starts at 300 gsm and above.
Make it sticky
Make your business card more than just a piece of paper. People receive cards every day but you are not people which is why you are here in the first place. Also, the last thing you want is for your business card to end up in the bin because it is regular. So go the extra mile, make it sticky in such a way that the receiver can stick it on their fridge, windscreen or can even turn into a hair clip or an armchair for their phone. That will help remind them of you every time they see it and it will be more than just any other piece of paper.